Are you a content writer that is looking for ways to streamline your website’s online presence? Do you feel that your current methods of content marketing have gone stale? If so, then you need to learn all that you can about the content marketing trends for 2022.
Doing so can help your entire brand hit the refresh button. You’ll have exciting new marketing strategies to reach your target audience and maximize the returns on your investment.
See below for an in-depth guide on the 2022 content marketing trends that you need to watch out for. Be sure to integrate them all into your marketing plan today.
1. SEO Trends Continue
Search Engine Optimization is here to stay, people! Bloggers and business owners alike have used SEO tactics in their marketing strategies for years. Don’t expect that to slow down any time soon.
Contrary to popular belief, there are ways to work around the titans of your industry. Maybe they have a stake claimed in the words with the highest search volume, but so what? There is another way to go about your keyword research.
The key? Search for a blend of search volume and keyword density. We recommend looking for a search volume of 100 or higher, and a keyword density of 30 or lower.
What does that do? The search volume ensures that you’re using keywords that Google users are actually searching for. The keyword density ensures that there aren’t too many sites optimizing that keyword. This allows you to beat your competition to the punch!
Remember, SEO is—first and foremost—an attempt to make your website more attractive to search engines (Google), not just the page you’re loading with keywords. Google wants to see a site with mobile-friendliness, fast loading speed, and many other factors as well.
If you’re looking to build your brand’s online presence, SEO is a great place to start. Plant the seeds and watch them grow!
2. Organic Traffic From YouTube
Not many people realize that YouTube is a form of social media. Sure, it’s a great place to place your ads before popular videos, but why not create your video content?
If you’ve never done video content before, it might just be the change of scenery that you need.
While you might not be thrilled about the idea of getting in front of a camera, consider this: studies have shown that video marketers get 66-percent more qualified leads each year. Now that’s a stat that you can’t ignore!
Let’s start with this exercise: what pain points does your target audience have that you can answer for them? Put it in a video!
For example, if you’re a home loan expert, then your target customers might have trouble saving towards a down payment on their first house. Make a video with some helpful suggestions on how they can do that. Suddenly, you’ve become an industry leader in their eyes!
Are you worried about your lack of inexperience with YouTube? No need to worry! Be sure to read this article for more information on how to promote and grow your YouTube channel.
3. Express Your Emotions
Gone are the days of bland content that drives home the point. These days, customers and followers want to be entertained. They want to be certain that, at the other end of that content, is a human being (you!).
In other words, they want the brands they’re loyal to be expressive. They want to see raw emotion. More importantly, they want you to share the emotions that they’re feeling.
Let’s use the home loan expert example again. After studying your niche market, you might find that most of them are frustrated with the current real estate market. You can then use that in your content marketing.
Show your frustration with the “big-name” lenders that are looking to take advantage of first-time home buyers. Your emotion and frustration alone will show your customers that you’re different from all other home loan providers out there.
4. Shoot for the Ideal Word Count
The concept is weird, right? Why would customers care about the word count on your blog articles? As it turns out, the word count and top-ranked articles have more in common than you might’ve imagined.
The ideal word count is around 1500 words. However, you can’t just fluff up a 1500-word article and expect it to skyrocket. You need quality.
Customers want information. They want metrics. They need answers. They want an answer to their questions, then they want that answer broken down for them.
5. Prioritize Link Building
It’s a content marketing strategy that’s almost as old as the internet, but it will always be an important factor in your content. Link building is what separates the legitimate websites from the posers.
It also goes a long way towards building your online presence. Imagine a spider-web that has your company website in the middle of it. The links you use are the branches of the webbing.
The more internal and external links you use, the further out your “spider-web” extends. Make sure that you’re using links to relevant content. Google wants to see that you’re referring their users to other high-quality sites, such as yours.
Integrate These Content Marketing Strategies Today
Now that you have seen all of the different ways to increase your content marketing strategies for 2021, be sure to use them in your online marketing plan.
Be sure to read this article for more information on how to boost your site ranking with internal links.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further!