Are you looking for ways to build a profitable business online?
Whether you’re a digital marketer working for a corporation, a student interested in a side gig, or a blogger with some basic SEO knowledge, we’re here to let you in on a little secret.
You can’t forget about link-building.
Seriously—even Google considers it one of the top two criteria in its page-ranking efforts per the algorithm. When you realize how important links are to the Google gods, it’s wild to learn that 94% of the world’s content contains no external links.
So, if you dedicate some time and money to link-building, you could be one of the 6% of blogs with this feature, making you dominate your industry on the search engine results pages (SERPs).
Here, we explain what link-building does, how to do it, and more. Keep reading before your competition does!
What Is Link-Building? What Are the Benefits of Link-Building?
Link-building is the process of obtaining authoritative links on other websites that lead back to your website, prompting the reader to go there.
For example: if you own a plumbing business, you’d find great value from a highly-trafficked home improvement site linking to your page for services. The more sites that link back to you, the more traffic your own site will see. The end goal is to get potential customers in your court.
What’s so important about this practice?
For one, it improves your site’s reach. If you’re struggling to increase your exposure, this is a practical way to grow. It allows more readers to have access to your content, which is especially important for newer pages.
It also improves your visibility, which not only grants you more clientele but improves your B2B networking opportunities. For example, you may get a link to your site on one business’s page if you can return the favor—hyperlinking to them on your page.
Fellow SEO experts understand the importance of links, citing external links as the third-most essential factor in search engine optimization as a whole. Another 92% of SEO experts believe links will still be a ranking factor in five years.
How to Incorporate Link-Building Into Your Marketing Plan
There is no one way to build links. That’s both good news and a little bit of a challenge. You may have to research which route is the most profitable and actionable for you.
First and foremost, you have to consider the quality of your current website. After all, these hyperlinks are leading readers back to it.
Is it valuable, worthwhile, informative, and professional? Is it user-friendly, navigable, and fast-loading? Do you have a variety of content you can spotlight?
Once you have these assets, you can begin to build links. As mentioned, you have a lot of options. Consider some of the following tactics:
- Write a relevant, interesting, and informative (read: not sales-y) guest post and pitch it to an authority site
- Talk to other businesses, colleagues, or even friends to see if they’ll backlink to your site for free; you can do an exchange of services to make it mutually beneficial
- Do competitor research and see if you can approach sites that have posted your competition’s links
- Find (and revive) dead backlinks
The above tactics are some of the more popular ways to begin a link-building campaign.
Starting with written content is a fantastic idea, as it gets you links and makes you appear an expert in your field. Marketing your page to other businesses you work with can be an extremely budget-friendly way of building your foundation. If you’ve already got links out there, but some of them are dead (i.e., lead to a 404 error), reviving them offers you a whole slew of views.
If you’re running into roadblocks, always remember it’s an option to outsource your SEO efforts to an experienced marketer.
Common Mistakes to Avoid in Your Link-Building Campaign
Link-building does come with its own set of caveats.
For one, link-building takes time (just like many other SEO practices). Because of this, it’s essential to be patient but remain diligent. Over half of marketers say it takes anywhere from one to three months to see the effects of their link-building efforts.
Another piece of advice is to vet your links highly. Look at things like domain authority, domain ratings, and page authority to determine a link’s quality. Having several low-quality backlinks leading back to your site can actually be detrimental to your campaign.
Marketers also need to focus on a mix of internal and external links. Link-building campaigns often focus on external links, which are of prime importance—but don’t miss the opportunity to internal link back to your own page where applicable. After all, it can take up to $1,000 to gain a quality external link, whereas internals are free!
Finally, don’t forget to analyze your links against specific metrics over time. Consider how long it’s been active, the method used to get the link, its current quality, the efficacy, and more.
Eat, Link, and Be Merry
Link-building is an essential digital marketing practice.
If you’ve got valuable, scannable content that’s sprinkled with well-researched, high-traffic keywords, but you lack authoritative links, your website is still missing out.
Links are the cherry on top, the bow that ties your efforts together. Without them, you’ll always have a blank space in your SEO puzzle. Unfortunately for businesses, that’s more than an eyesore—that missing piece means a lack of authority and visibility, plus fewer networking opportunities.
At Otaliem’s Academy, we help businesses like you solve the most common SEO problems. Our technical, collective strategies ensure your website succeeds.
Click here to book with us.