Once Google started focusing on user intent based on voice search, the domain of SEO changed tremendously. Now, we can use our natural language to search for a product or service nearby. Instead of typing the text, we can ask Google to show the right search results, and it will distill everything to get the best results.
If you still don’t believe in the power of voice search to optimize your content, consider this: 39.4% of US households use a voice assistant, and about 55% of online users prefer voice to dig information related to local businesses.
As the technology evolves from voice recognition to understanding, Google aims to transform voice search into smart assistants to ease your daily life. So, if you leave this strategy out of your digital marketing collateral, you’re losing a major customer base.
Make your content voice search optimized in 2021 with the following steps:
Understand the Customers and Their Behaviors
Since voice search relies on data, user location, and other crucial data points to analyze search context, marketers also need to get deeper insights into users and their online behaviors. With real-time data research, we can help you understand varied usage patterns and types of voice-enabled devices used by your targeted audience.
Focus on Long-Tail Keywords
Integrating long-tail keywords into the content can up your SEO game in 2021. Long-tail keywords refer to phrases that users prefer on voice search to get refined results. Every time Google pulls up concise results or answers, it looks for keywords included in the user’s search and matches them with your website’s content.
Here, the content positioning doesn’t matter as long as the content answers appropriately to the voice search query.
Frequently asked questions or FAQs are an instant strategy to boost your website content for voice search queries. It provides concise answers and contains the exact long-tail keywords used by the customers. You will notice a change in the way people look for things in traditional search boxes and Google voice search.
To optimize your website content with the relevant FAQs, you may create a separate page and add questions that your customers usually ask. If you hear some notable phrases and queries in direct interactions, keep them handy and include them in the FAQ page.
However, you don’t have to take the traditional route for integrating FAQs into your website content. You may follow the structure and consider building informational pages for every question.
For example, if you are an HVAC contractor and a user searches for HVAC installation cost in your area, a blog on your website, explaining the costs in detail, apart from a concise answer on the FAQ page, will help them greatly. Who knows, you may end up earning a lot of business through this blog by responding to the most common question asked by your targeted audience?
Integrate Structured Data into the Content
Relevant and engaging content is the cornerstone of a successful voice search optimization strategy. We can make the search engines focus more on your content to rank it higher with structured data.
The schema markup language may not directly influence your content’s rankings, but it can optimize your website for voice search. Structured data isn’t visible to the visitors, as it is the micro-data embedded into your website’s code. The search engines look up this data to understand your content easily.
For example, when we search for a ‘nail salon near me’ and Google shows results with opening hours, contact details, and addresses of nearby businesses, this is what we get with structured data. With most voice searches being local and people looking for information like directions or phone numbers on their mobiles, using structured data can help you highlight such information on your web pages.
Optimize Your Content for Mobile Search
Mobile phones are the main source of voice search for users. If your website or blog doesn’t respond well on these devices, your entire SEO campaign may be in jeopardy. Hence, audit your website to check if it’s mobile-friendly.
If it’s not, we can make proper adjustments, like changing your CMS’s themes or plugins to implement responsive design elements. Also, use a lot of white space in the content, break it into smaller sentences, use bulleted lists or subheadings, avoid sluggish images, and create stellar content. If any of these isn’t your strong suit, you can ask us for help, advice, and recommendations.
Create Google My Business Listing
Since a majority of voice search flies locally, you can optimize your content, too, for a specific geography. It will simplify the search for your targeted customers. Include your business location and contact information in a conspicuous place on your website, so people won’t have to search hard for it.
Local searches usually work based on a specific location like a cake shop in Minnesota, or you may use location services to serve relevant information based on a user’s location. That’s where you need to create a Google My Business listing to ensure higher optimization and conversions. When completing your GMB profile, provide complete information on your name, address, and phone number.
Include a business email with your website address and add a local area code to the phone number. Make your listing attractive with high-resolution images and stay relevant by choosing applicable categories for your business. Most importantly, avoid any discrepancies or inconsistencies in the information on your website, GMB listing, or other business directories.
Improve Your Rank Through Featured Snippets
About 40.7% of total voice search answers come from the featured snippets. So, you will gain more traction and traffic by optimizing your content in these snippets. A featured snippet refers to the answer box that you will find on top of the first page in SERPs.
When you ask Google your question, it takes answers directly from the most relevant resource and curates it at this top spot where you can find your answer easily. Increase your chances of ranking higher as featured snippets by focusing on rankings above the fold on the first page. Use keywords that pull up these snippets. For example, terms like cost, best, top, definition, etc., get more noticed by Google.
As the use of mobile devices is skyrocketing, you can expect more users to employ voice search to find a business like yours. Optimize your content for this change with the steps mentioned above. And if you need help, you can contact us for a detailed consultation.
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