Black Hat SEO techniques are an unethical practice that adds no value to users but intended to increase site rank in search engine result pages. The act is considered a black hat and should not be exercised at all if you want to stay compliant with Google and other search engines: such as content automation, link farming, doorway pages, sneaky redirects, article spinning, and rich snippet spamming, etc are highly disapproved practices that violate ethical SEO principles and guidelines.
2. Low Quality Content:
This practice is considered a negative signals that could make your site increasingly difficult to rank in search engine result pages. A good rule of thumb is writing detail and engaging content that makes your website unique and stands out from the crowd. Avoid creating pages with little content and lumping un-original content copied from another website to boost your site ranking. Create valuable and relevant content that meets searcher’s intent because any content that lacks relevance and value will drive away your target audience and also wreak havoc on your SEO ranking. Google and other similar search engines are looking for pages with the most relevant information to satisfy user’s queries.
3. Cloaking:
Cloaking violates search engine guidelines as the practice centers on a deceptive intent programmed to fool the search engines to return a different content to search crawlers than it presents to regular users. For example, a search engine sees a page filled with text that matches its URL while what the searcher sees a page filled with video, images or any other media not relevant to their search query. This SEO technique is deceptive as it tricks search engines to think there is content on the page to index and increase ranking while in reality, there isn’t. It is a violation of Google SEO guidelines and the penalty might be de-indexing and removing from Google and other search engines database.
4. Keyword Stuffing:
Keyword stuffing is an attempt to manipulate search engines to rank a site higher in search results by unnecessarily repeating words or phrases. This practice has been widely condemned by search engines and could attract penalties· Google has launched an algorithm update focus on down-ranking websites engaging in aggressive keyword stuffing and spamming. Keyword rankings are a fundamental part of an effective SEO strategy but overusing the same keywords throughout the page could negatively impact the user experience. What you should do is to build relevant and highly relatable content for each topic and theme on every page of your website.
How To Avoid SEO Violations
You can build and highly effective SEO strategy that will maximally enhance your website’s visibility by following these simple guidelines:
- Create content specifically for your target audience: Your target audience should be the focal point of your website and creating appealing content for them should be the main focus. Your content needs to be clear, accurate, and consistent. They should also contain enough relevant information in such ways that allow the search engines know what your webpage is about and appeals to the needs of your audience.
- Ease of use: Mobile friendliness and responsiveness, ease of navigation and a clear, distinct structure are the foremost factors in creating an effective SEO ranking. Your website should include correct tags and markup that search engines can read which will consequently, add a massive boost to your SEO rankings
- Consistent Information: nothing beats qualitative consistency in SEO rankings. This is simply making sure that you have accurate and reliable information across all your websites and webpages. This specifically includes your name, address and phone number. Inconsistency will lead to search engine dropping your websites for other sites with more reliable information.
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