As of 2021, there are well over 600 million blogs worldwide. That number is growing rapidly, with numerous new blogs created every year.
So, what does this mean for today’s blog owners? It means that competition for online visibility will only get tougher. With an astounding 2 million blog posts published daily, it’ll take something special to attract and maintain readers’ attention.
So how can you ensure that you stay visible to readers online? The answer is SEO blogging. If you’re new to blogging, chances are you’re not familiar with SEO, which is short for search engine optimization.
To help you get your head around this indispensable process, we’ve prepared a comprehensive SEO guide for beginners. Read on to learn more.
What Is SEO?
SEO refers to the process of optimizing web content in a manner that stands out, so search engines such as Google show it on top of their search rankings. SEO aims at enhancing the quality and quantity of web traffic from search engines to your website or a web page on your site. Once you optimize your blog the right way, you’ll begin to see your content ranking highly, which significantly boosts visibility and draws visitors to your site.
Why Should You Bother About SEO Blogging?
A staggering 90.63 percent of the content on the internet receives zero traffic from Google. That’s because few visitors ever go past the first page of Google’s search results. Effective search engine optimization helps your content rank at the top of search results and keeps it in the 9.37 percent that receives online traffic.
Of course, there are other ways to help your content rank better, such as paid search, where you pay for a prominent spot in search results. But paid search can prove expensive over time. SEO focuses on organic traffic, which will always be free.
Besides, SEO helps you attract better quality traffic as visitors are genuinely attracted to your quality content. They’re thus more likely to convert or become regular visitors.
What Types of SEO Should Bloggers Focus On?
While there are many different types of SEO, you can start to see a drastic improvement by focusing on three main ones:
- On-page SEO
- Technical SEO
- Off-page SEO
Let’s review each of them and see why they’re important.
On-page SEO focuses on content on your blog site. The idea is to optimize an individual web copy on your website. On-page SEO helps search engines to understand the topic of your content and see why your website is a valuable source that users would want to find.
One of the things on-page SEO focuses on is keyword research, which involves finding the ideal keywords to target on content pages. Content creation is also paramount, where you should only publish top quality content that focuses on target keywords.
Another aspect of on-page SEO is keyword optimization. Target keywords must be used in the right places.
Thankfully, there are many helpful online tools that help with keyword research and optimization. There are also tools to help check and improve your content, so it’s beneficial to readers.
Technical SEO focuses on non-content elements of your blog site. This type of SEO includes various strategies for improving your website’s foundation and backend structure.
The main purpose of technical SEO is to improve your website’s readability and enhance user experience. A site with exceptional user experience is much more likely to see steady traffic and higher engagement rates. Search engines automatically see the site as being top quality and valuable and rank it highly.
Technical SEO incorporates many aspects, including:
Users love a site that loads quickly, and so do search engines. If your page takes longer than two seconds to load, take action, or you’ll start to lose visitors and see a decline in your rankings.
There are many ways to improve your site’s speed, including using fast hosting, avoiding large image files, and compressing your web pages.
Mobile -responsiveness is a must for websites that want to compete in today’s online space. A responsive site swiftly adjusts itself, so it’s easy for users to navigate and read it on any device. Google considers responsiveness a critical ranking factor, and you need to comply fast.
The popularity of voice search has grown tremendously over the years, with many internet users now performing searches through voice. If you’re yet to optimize content for voice search, now’s the time to do it.
Typically, voice search reveals content that appears in one of the top three results on search engine result pages.
Crawlability refers to a search engine’s ability to access and crawl web content. A site with crawlability issues can block Google from accessing your content, making it difficult to rank it.
When was the last time you ran a crawl report for your website? A crawl report provides insights into potential issues with your site so you can fix them right away and start to rank highly again.
Among the most pressing technical SEO issues include low page speed, duplicate content, and missing H1/H2 tags. To address crawlability problems, automate website audits so you can identify and fix any problems as they arise, which keeps your site error-free and optimized.
Off-page SEO aims to strengthen the relationship and influence your site has with other websites. The idea is to strengthen your site’s authority and reputation.
Off-page SEO helps Google and other search engines see your site as an ideal search result as its content is trusted by other sources. For the most part, off-site SEO focuses on top-quality backlinks. If there’s a considerable number of links that point back to your website, it’s a signal to search engines that you are a valuable and established source.
One of the most effective off-page SEO tactics is guest posting, where you write and publish high-quality content on other people’s websites.
Use SEO To Boost Your Blog
As a blogger, you need to be looking for ways to get your content seen by your target audience. In an increasingly competitive online space, that’s easier said than done. However, with effective SEO blogging, you can start to build a massive volume of traffic in no time.
Would you like help with your SEO efforts? Please contact us today to learn about the solutions we offer.