If you are using a blog to reach more clients, you would want to know how to increase traffic to your site. When it comes to blog marketing, you’ll need to develop a strategic plan to see your engagement truly rise.
Are you looking for a way to use your blog posts as a marketing tool? This article will go through 5 blog marketing tips to help you create more traffic.
1. Create More Content
Why do people even go to blogs? Most of the time, they are looking for a specific answer to their problems.
This is why businesses write blog content. If they can address the viewer’s questions, they are more likely to see increased traffic on their site.
One of the best ways to improve your blog marketing process is to create content more often and regularly. This improves the chances that you will write something relevant to more readers. It can also showcase your overall industry expertise!
When coming up with marketing strategies, come up with a target. This can mean choosing to publish new content twice a week and sticking to it throughout. Make sure the target is realistic for your team!
2. Use Industry-Relevant Blog Keywords
It’s not enough to write important content – you will have to find a way so that people who go on the Internet can discover your site quickly. One of the most effective ways of doing this is to include as many industry-relevant keywords as possible in your content. At the same time, it’s important to keep the keyword inclusion organic, so don’t force it!
For instance, if you run an accounting practice, some industry-relevant keywords can be ‘accounting firm near me’ or ‘tax accounting support.’ By creating content related to your keywords, the search engines will be more likely to rank your site higher. This is because they will see your work as helpful to the general public.
To use blog posts as a marketing tool, you can utilize search engine optimization (SEO) techniques to determine which keywords are the best to use.
3. Figure Out Your Customer’s Pain Points
A great way to understand what type of content you need to be generating is to understand your customer’s pain points. Take some time to figure out what problems your viewers may be going through that makes them seek help online.
This is not just a way to create relevant content to drive traffic but also help you turn those viewers into actual customers. Your viewers will be able to see that you provide them with helpful advice, which increases your credibility.
The problem-agitate-solve (PAS) marketing technique is beneficial for how to market your blog better. You will first identify the problem areas your clients may face. You can then show them how it is impacting their current success, and provide them with a solution (which includes your business services, of course).
By using this technique, you will be able to convert more of your traffic into active customers.
4. Promote With Your Social Media
More often than not, your blog cannot exist on its own and succeed. You will need to enlist the assistance of social media accounts to drive traffic to your site.
Make sure to have functioning and active social media accounts and develop a following on different platforms. Whenever you publish new content on your site, you can make a post and include it in an Instagram or Facebook story. You can also go through paid promotions on social media platforms to maximize your reach.
It’s also important to find ways to make your posts attractive so that more people are interested in clicking through. Spend time cultivating your accounts by using good visuals and interacting with potential clients. That way, when you link back to your blog, they are more willing to take that extra step to see what you’re posting.
5. Optimize Your Blog for Mobile View
Nowadays, a lot of people visit the Internet using their mobile phones. This means that they will also view your site with their phones. If your blog isn’t optimized for mobile view, this may hinder their experience and turn them away quickly.
This is why it’s important to make sure that your mobile view design is laid out well. This includes making it easy for viewers to see the content they’re looking for or find pages on your site. It’s also beneficial to ensure that the sizing of your articles is optimized for them to read easily.
Another element that matters is how you optimize your blog content for mobile view. Most of the time, people reading on their mobile phones are more easily distracted. This means that you will want to ensure your articles are short and succinct and that you break up your paragraphs well.
You can also choose some design techniques, such as highlighting and magnifying the key quotes or sentences you’d want people to pay attention to. The goal is to make them read something from start to finish.
5 Essential Tips to Improve Your Blog Marketing Strategy
Have you been looking for ways to improve your blog marketing strategy to drive more traffic? Some of the best ways to do this are creating more content, using industry-relevant blog keywords, figuring out your customer’s pain points, promoting on social media, and optimizing your blog for different screens.
If you’ve managed to tackle all of the above, wait and see how your traffic will begin to increase!
Contact us today to start exceeding your digital marketing goals.