83% of businesses believe that their digital marketing efforts have been useful.
Small businesses are now investing in digital marketing than ever. The digital shift has been fueled by multiple factors, including the pandemic shutdowns which have increased online shopping reliance.
If you run a small business or intend to start one, you should familiarize yourself with digital marketing tips to cut costs and get the best results for your efforts.
Here are the top ten tips that you can try. Go through them carefully to choose the most appropriate for your startup.
1. Start With Competitor Research
Competitor research is the starting point for the digital marketing plan. After setting your goals, you will need to check out what your competitors are doing. You can use Google Search to know their current position in rankings, products, and services.
Your goals should be to outshine them to win more customers. If they are doing well, you can use the same keywords they are using or adopt other vital aspects. Competitor research can help you know the type and the number of competitors in your industry.
2. Improve Your Website
Online users are becoming choosier when it comes to customer experience. They want an appealing website that can load fast. According to reports, websites that take more than 10 seconds to load experience a 123% bounce rate than those that load almost instantly.
So, know your website’s loading speed and check Google’s PageSpeed Insights if your speed is way too low. You can then improve the appearance of the website when the loading speed is okay.
3. Improve Your Social Media Presence
Social media platforms can increase your engagement with your clients because face-to-face communication is currently limited. The leading platforms that you can join for your business include Facebook, Instagram, and Twitter.
Your social media accounts should be as professional as possible to create a great first impression for your business. Also, you should remain active on your social media to know your customers more.
You can improve your engagement by posting regularly, replying to your followers’ comments, and doing online surveys. Customers will trust your brand more if you maintain an excellent social media presence.
4. Check Your Reviews and Google Listings
30% of customers use customer reviews to judge the reputation of a business. You might lose many customers if your website features many negative reviews. Similarly, you may have high bounce rates if your Google listings are not well done.
Google My Business allows business people to manage the reputation of their company. You can consult an SEO expert to help you set your business listings in the right way.
On your end, you should encourage your visitors to leave positive remarks on your website. You should reply to the negative reviews well, too, because visitors check them whenever they visit your page.
5. Try Email Marketing
Email marketing is one of the cheapest and effective digital marketing methods today. This is because a single, exciting and informative email can reach thousands of people at little or no costs at all and turn them into potential clients.
More than 80% of entrepreneurs encourage customer retention using emails. Don’t be left behind. Collect all your visitors’ emails and send them regular messages.
Make sure that the subjects of the emails are interesting. Also, use simple language and include a CTA. You will be surprised how well you can market with emails if you do it the right way.
6. Try Content Marketing
You can outshine your competitors through content marketing. However, you must do thorough research to know what your clients search for most. Also, the content should be related to your business niche.
For instance, you can craft law-related articles if you are a lawyer. You only need to find the right topic to write about and include the keywords.
The perfect blog post should be SEO friendly and should prioritize the audience. It should also have a friendly and straightforward tone. You can hire experienced article writers to create blogs for your business.
7. Create Professional Videos
72% of online buyers prefer to learn about a product by watching a video. They only buy the product if the video is clear, descriptive, and appealing enough.
It’s no doubt that video marketing is a leading digital marketing strategy. The top video marketing platform is YouTube, which boasts 2 billion users every month.
One good thing about the videos is that you don’t need considerable investment. A smartphone or a simple camera is enough for a start.
So open a YouTube channel today and post your YouTube marketing. You can also post them on your social media accounts and request your followers to share them.
8. Partner With Influencers
An influencer is any person with a vast social media following or an established brand. Influencers use their social media establishment to market small businesses at a small fee.
Find a reputable influencer, agree on the terms and let them promote your business. They will help you create more awareness for your business.
9. Start a Referral or Reward Program
A common misconception is that the referral programs are only meant for big businesses. Both referral and reward programs are as useful to small businesses as they are to big firms.
Would you rather buy a product from a random business that has posted an ad, or would you consider the one mentioned by your friend? Of course, the referral would be the best.
A referral program builds customer trust and can help you reach many people at little costs. Just make sure that you offer suitable rewards to all the people you use for your referral program.
10. Monitor Your Business Performance
Your digital marketing performance goes beyond the type of strategies you use. You should always measure the performance of your business to know the effectiveness of your marketing efforts.
You can measure the performance by checking monetary statements, customer satisfaction, and the number of new customers. You can change the strategies if you have not gotten new customers, and your financial records are low.
You can use analytics tools to measure your ads’ ROI.
Grow Your Business With the Right Digital Marketing Tips
Marketing is the key to the growth of any business. And since more than 1.5 billion people use the internet, you should explore the right digital marketing tips to take advantage of the growing online users.
You can seek assistance from digital marketing experts whenever you experience a problem.
Otaliems Academy SEO and digital marketing professionals will help you boost your small business revenues. Our team will analyze your business needs and give you the right digital marketing strategy for your niche. Please contact us anytime to get more insights and grow your business with us.