Do you want to launch your first SEO campaign?
Search engine optimization (SEO) helps companies get their online platforms noticed by potential customers. Successful SEO campaigns result in more people finding your website and purchasing your services or products.
It can even grow your customer base and give you more people on your email list. This increases the chance people will return to your company when they need your products and services again.
But how do you start a worthwhile SEO campaign? We’ll get into everything you need to know below.
Keep reading to learn more!
What Is SEO?
Before we get started on the key elements of a successful SEO campaign, let’s define SEO’s vital components.
Most people use search engines to locate products and services they need. Few people look past the first few results. So, the farther up a web page appears in the results, the more attention it will get.
SEO consists of a series of strategies designed to help your web pages perform well in search engine inquiries. It centers around keywords and link-building. Search engine algorithms use keywords to determine how well the content relates to the search. They look for links to establish how reliable the content is.
What Is an SEO Campaign?
For the most effective SEO, though, you can’t just write some content and hope for the best. Instead, it involves a detailed review of your market and the approaches you believe will work best for you.
Your specific approach comprises your SEO campaign. So, you need to consider several components before you launch your own SEO campaign.
For the best results, place people on your team in charge of SEO campaign management. Give the responsibility of researching, managing, and adjusting the aspects of your SEO to them.
But what if you need to run your SEO campaign yourself or want to guide your management team? What components do you need to consider?
1. Research Your Market
First, you need to research your market. Define your industry and the audience which you wish to target.
Why do your industry and audience matter? Different industries use different keywords and often have best SEO practices. You also need to consider your audience so that your SEO campaign reaches the people most likely to buy your product.
One of the best ways to research your market consists of looking at your competition. Make a list of your top competitors, and then go through each one and look at their marketing techniques. Do they use any particular keywords or strategies?
You might even seek out networking opportunities for people in your field. At these events, bring up your SEO campaign and ask others if they have any advice for you.
2. Do Keyword Research
Next, you need to determine which keywords give you the best chance of finding new customers.
To do this, you need to know which word combinations people often use when looking for companies such as yours. This might seem like a Herculean task, but tools exist for you to use. Use the free keyword research tools on the internet to identify which keywords your audience uses.
Many keyword research tools show you how many people use the keywords monthly. They might also show you the difficulty of ranking well with each keyword.
3. Identify User Intent
You also want to make a note of your potential customer’s intent. Why do they need your product or service?
Often, you can tell just from the keyword research. For instance, if you run a baby clothes boutique, you may discover your audience searches for “cute baby clothes” or “baby shower gift ideas.” You’ll want to incorporate both of these keyword phrases into your content, then.
Identifying user intent may also help you pivot your marketing to boost your sales. Say, in the example listed above; you discovered more people wanted baby shower gift ideas than cute baby clothes. You might start organizing some of your marketing efforts around baby showers than you planned to do at first.
4. Make Sure the Search Engine Can Crawl Your Pages
To get your web pages to show up in search engine results, the algorithms need to have the ability to crawl your page.
Whenever an indexed website posts something on the internet, search engines examine it, looking for links, keywords, etc. As such, you want to make sure the algorithms successfully crawl your pages, so the search engines know how to rank your content.
5. Optimize for Mobile
If you think having a website that works well on your desktop makes you SEO-ready, think again. Most internet users don’t use their desktops for a majority of their search engine inquiries.
In fact, most people use their smartphones instead.
Google announced in 2018 that it would prioritize mobile-friendly web pages in its results. So, to perform well, you need to make sure your website works well on mobile devices.
Not sure if you have a mobile-friendly website? Hire a marketing expert to review it, or use a website development service to ensure you get the best results.
6. Use Local SEO
Even if you have a terrific SEO campaign strategy, you don’t stand a high likelihood of ranking near the top if you don’t use a local SEO campaign.
Putting your business on the internet places it into competition with a ton of other companies for the top spots. Yet, search engines give people results based on their location. So, you should optimize your website to rank well on a local level.
To do this, figure out which keywords people use in your area. Then, incorporate those into your content.
Ready to Get Started on Your SEO Campaign?
Do you want to learn more about how your SEO campaign can impact your business?
SEO campaigns expand your reach and help you grow your client base. Once you have new visitors on your web pages, you have the opportunity to convert them into new customers or add their contact information to your email list.
Do you want help with your SEO campaign? Take advantage of our professional consultative services. Connect with us today!